One of the most common mistakes businesses make is wanting to be all things to all customers. Just as in life and friendships, you will never be everyone’s “cup of tea.”
That’s okay. It’s more than okay.
Understanding this and attracting your ideal customer is the one way to build loyalty among your clients and provide them with the services and products they need. In personalizing your sales approach you will gain more, not less. Here’s how you can go about doing that:
If it’s been a long, cold winter for your business, it’s time to kick things off with the season that generally equates to tourism and travel. Here’s how you can capitalize on those things and get your marketing in a position to capture some of those summer crowds.
Strexer announced it is joining forces with Bridgenorth-based Harrop Group as of September 1, 2017. Tonya Kraan and Adrienne Harrop have created a joint ownership of a new entity operating as Strexer Harrop Incorporated to market their consulting services throughout Durham Region, Peterborough and Kawartha Lakes. (more…)
Are you wrapped up in your day-to-day business?
Do you have a strategic plan that is all in your head?
Do you know the risks that your plans are facing? (more…)