Blog Category: Professional & Business

19 Awesome Resolutions to Bring You More Business in 2019

Copy of involved with chamber

2019 is your year. It’s time to grow that business beyond your wildest dreams. If you’re ready to see a change in your business, there are 19 things you need to start doing.

  1. Track data. There are tons of tools (some even free) where you can start tracking the numbers that matter to you most. Figure out your business goals and what it takes to achieve them, then put a plan in place on how you will track and analyze the data behind getting you there.
  2. Start conversing. Social media needs to be social. Put an end to the broadcast messages. Make 2019 the year you start talking with your audience, not at them.
  3. Give away something small but unexpected. Wowing your audience is a great idea to help them remember you and think of you first. It needn’t be expensive. Give them a coupon for future use, a caligraphied card with an inspirational quote, a fortune in their bag, or even a gift bag can brighten their day when it’s unexpected.
  4. Look for local sponsorships or ways to get involved. In order to buy from you, they need to think of you. Consider local sponsorships that can help you get in front of your ideal audience. These include PTAs, community sports teams, business collaborations, and local non-profits.
  5. Join a strong virtual group or meet-up. Find a virtual group that helps you learn something new, network with people in your industry, or get in front of your ideal audience. Which type you join will depend on your goals for the year. Virtual groups also allow you to connect and grow on your schedule.
  6. Join the chamber. Virtual networking groups don’t take the place of chamber membership because those organizations don’t have the business clout or knowledgeable staff the chamber does. The chamber has a strong referral network and is tied into the community in a way the virtual networking groups aren’t.
  7. Work smarter not harder. Doing something every minute of your day doesn’t mean you’re doing the right kind of work to advance you toward your business goals for 2019. Don’t take on busy work. Prioritize your most important activities twice a day. Having said that…
  8. View everything as moving you closer to a goal or farther away. When you adopt this mindset, you acknowledge you only have so much time in a day and you focus your efforts on things that matter.
  9. Make time for that thing you’ve been putting off. Whether it’s a health check or business expansion, let 2019 be the year you finally get around to doing that thing you keep rescheduling. Turn the annoyance into an accomplishment.
  10. Get a business checkup. Whether you hire a coach, work with a mentor, or read a successful business book, getting a different opinion on your business can help you look at things in new ways. This new set of eyes may come with suggestions or advice on overcoming potential challenges in the future.
  11. Work on your employee culture. Nothing will derail your hard work faster than a toxic culture. Make sure managers clear the paths for those who work for them and everyone is focused on your business goal. Then, just like you do for your customers, find ways to engage and impress them with little wow moments. Everyone wants to be a part of something great. In order to help with that….
  12. Hire slow, fire fast. Be exacting in the kind of person who will not only be a good fit for the position but for the team as well. If you’re dealing with a toxic employee, handle it quickly for less fallout.
  13. Tell your story. Telling your story creates a connection between your business and your audience. You want them to buy from you and that means they need to know, like, and trust you.
  14. Try (or learn) something new. Stagnation never benefits a business and your business won’t benefit from stagnant leadership. Try something new or learn something you’ve wanted to know more about. Then think of ways you can share that knowledge or your business can benefit from it.
  15. Explain what you do to a young child. When you explain your business to a kid, you have to perfect telling the story of what you do. You’ll need to make it quick (their attention span is limited), interesting (again, the attention span), and expressed in easy concepts. When you do this, you will see your business from a new angle and it may help in your elevator pitch.
  16. Build your list. If you’re not collecting email addresses of your customers and those interested in your business, you need to start now. Look into an email sender (there are free ones all the way up to several hundred dollars a month) that fits your business and start brainstorming a list of things your ideal audience would be interested in. This will help you stay top of mind and position you as a valuable resource for them.
  17. Become a thought leader. You likely know something about your business or industry that others don’t. Positioning yourself as a thought leader can help you get more exposure in areas that matter. It could also create a new revenue stream for you if you start speaking at conferences.
  18. Celebrate important days. Your social media content calendar requires a lot of content to keep it full. One way to get quick content is to search days of celebration for things that matter to your business. If you discover them with enough advance time, you can create fun contests around them. For instance, if you operate a restaurant you can offer a special on National Pizza Day.
  19. Laugh a little. Humor is contagious. Adding it into your social media can increase your shares. Adding a sense of humor to the office can improve morale. Employ it where you need a boost.

2019 is the year to finally get around to doing those things you’ve been putting off that will grow your business. Here are 19 solid ideas to get you started.

Christina R. Green is a regular blogger at Frankjkenny.com and the Event Manager Blog.

 

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Thanks to our Professional Development Sponsor: Lynn Woodcroft, Sales Rep, Royal LePage!

Business Owners Sharing Solutions: Team Building

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Our Business Owners Sharing Solutions: Team Building session took place this week at Camp Kawartha on Tuesday night, and we learned all about the benefits of team building. We took part in a variety of fun, engaging team building activities led by the experts at Camp Kawartha. Big thank you to Camp Kawartha staff Jacob Rodenburg, Shawna Foxton and Karen Copson for hosting us!

Camp Kawartha

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Photo provided by Camp Kawartha.

Camp Kawartha, a not-for-profit organization, hosts summer camp programs, curriculum-linked education programs, corporate team building programs as well as facility rentals for events. They are open year-round and have two locations – their main Outdoor Education Centre on Clear Lake as well as their Environmental Education Centre in Peterborough. For our B.O.S.S Team Building session, we visited their 186-acre waterfront property on Clear Lake.

Camp Kawartha’s team building sessions range from 2 hours to multi-day retreats. If you’re interested in seeing what Camp Kawartha can offer your business, give Shawna a call at 705-652-3860 ext 202.

Our B.O.S.S Team Building Session

It has been a rainy October in Peterborough and the Kawarthas so far, and the evening of our B.O.S.S session was no exception. Camp Kawartha had us set up in their Rotary Building (complete with a fireplace!). It was the perfect set up for a rainy evening of team building activities.

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Jacob, Executive Director at Camp Kawartha, took us through a variety of team building exercises. Overall, we took part in 6 team building activities, all of which exercised our ability to strategize, compromise and work more efficiently together. Each exercise helped us enhance our problem solving skills as well as our ability to empathize and communicate with one another.

Check out our pictures below from the event:

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We ended our evening with some networking & refreshments provided by Camp Kawartha. Thank you to everyone who came out for our Business Owners Sharing Solutions: Team Building session! We had a great time learning about team building with you.
Thank you to our Professional Development Sponsor, Lynn Woodcroft, Sales Rep at Royal LePage Frank Real Estate.

8 Easy Steps to Attracting Your Ideal Customer and Improving Sales

Ideal Customer

 

One of the most common mistakes businesses make is wanting to be all things to all customers. Just as in life and friendships, you will never be everyone’s “cup of tea.”

That’s okay. It’s more than okay.

Understanding this and attracting your ideal customer is the one way to build loyalty among your clients and provide them with the services and products they need. In personalizing your sales approach you will gain more, not less. Here’s how you can go about doing that:

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12 Ways to Make Summer Business Sizzle

If it’s been a long, cold winter for your business, it’s time to kick things off with the season that generally equates to tourism and travel. Here’s how you can capitalize on those things and get your marketing in a position to capture some of those summer crowds.

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