Emojis are unbelievably powerful in business. In fact, you can increase your business’s click rates, open rates and overall engagement levels by using emojis. They’re a great form of communication and one you should be embracing (assuming a few things) as part of your business. Here’s how:
Emojis have been found to be very effective in customer communication, assuming your audience uses them and would be comfortable with you using them in the business you’re in. (Investment bankers who are taking care of people’s retirement accounts probably want to avoid these type of modern-day hieroglyphics.) Still, many over 40 are embracing this new “language.”
Not only do Emojis in subject lines drive opens, but they also take up much less space than words do. Emojis in social media posts work very well to drive interaction and interest. They quickly convey emotion and grab attention with their colorful faces. Simo Tchokni and researchers at the University of Cambridge Computer Laboratory analyzed social media posts and numerous metrics including follower details, like Klout scores. They found that emoticon features drove actions like clicks.
2. Employee Communications
Another way to incorporate Emojis into your business is in your employee communications. If you have a strong team of Millennials working at your business, it’s likely that you’ve already started using emojis in some of your communications within your organization. However, even if you don’t have a lot of employees under 35, you can still be using Emojis in your employee communications.
In a recent study that was released entitled the 2019 Global Intelligent Information Management Benchmark Report, 82% of employees believed their workplace suffered from poor communication. Part of this perceived poor communication is because of siloed information and departments not sharing it; however, another explanation could come from our reliance on email communication in conjunction with the average person’s non-confidence in written communications and an inability to read tone in writing.
Using emojis with employees can create a more jovial atmosphere, convey urgency and tone, and save time in communications. Plus, with the increasing shift to more casual work environments, emojis can be very powerful communicators. You can use them in email bodies or in the subject lines to influence opening.
Still, there are times when you shouldn’t use them. These include:
- An invitation to a meeting of a serious nature
- A complaint email
- A professional behavior correction or performance improvement communication
- Sarcasm or irony. Using an emoji to communicate something with the opposite intention. For instance, giving a smiley face when it’s really a very somber subject.
Keep in mind with the rise of social media, emojis are becoming a regular form of many people’s communication habits. It may be natural to encourage such use in the workplace.
So should you use emojis in the workplace? That depends a lot on your audience, the message you’re sending, and how you do it. There’s no law that says it’s appropriate or not. But if your business can have some fun without eroding confidence (again certain professions this is not possible–finance and medicine come to mind), it may be worthwhile to experiment with how it affects things like your open rates and calls to action. When it comes to your employees, using emojis can help you convey emotion and improve communication when used appropriately.