Every holiday season, there’s a battle that occurs for consumer dollars. The big guy against the little guy, the brick-and-mortar versus the online retailer, everyone is looking for a bigger piece of the pie. It’s time to start thinking about your holiday marketing. Here are some things you can do to help you score big for your business this holiday season
If you want to improve sales, mobile is it. The average person looks at their phone 46 times a day, with people in the 18-24 age bracket checking it 74 times, according to TIME magazine. They research, watch videos, make purchases, and get directions to stores. If your site isn’t mobile ready, you’re missing customers and your organic search listing is being penalized, as Google takes mobile into account.
In addition to having a mobile-friendly website, look for ways to reach your buyers on mobile. Consider deals for people looking you up on their phone. That’s a very warm lead. Do all you can to convert it to a prospect. Also, if you get moving quickly you could get your site optimized for local keywords that would help you score better in local search.
If your social media presence isn’t as strong as you like, start today. This very minute. Select three platforms and dedicate some significant time to developing a personality on them and posting and interacting with people on a regular basis. The holiday time is a great time to do this because you can push contests and there are tons of ideas for content. Aim to post several times a day and interact with people in between those times. Take advantage of scheduling apps or schedule posts during some downtime in the office.
Reviews are the lifeblood of a lot of businesses. Ask for them, read them, and respond to each of your reviews. Remind customers how much they mean to you and make it easy for them to do so. One local business that served ice cream used table tents to remind people of the importance of reviews to their business. That’s the perfect time because they’re likely sitting at the table looking at their phones anyway.
If you have a product that is conducive to it, create gift sets. There’s something about things put together in a way that is appealing. Gift sets are wildly popular and an easy go-to gift for someone who doesn’t want to put together something on their own.
Offering gift cards is a great way to sell more at the holidays. Not only do gift cards give the recipient the freedom to buy whatever they like, but most recipients tend to spend more than the card’s balance. Plus, once you sell a gift card, the recipient must use it at your business, which, in turn, can help introduce new customers to your business.
Contests are wildly popular on Facebook and Instagram, particularly picture-taking contests like “Share Pictures of Your Shopping Treasures.” It not only gets people excited about your business but also gets them talking about it for others to see. Don’t forget to use a hashtag.
A Final Word on Improving Your Holiday Sales
Sales are impulsive so let logic go. Find ways to meet customers where they are and that usually means online. Competition is fierce but if you use social media and reviews to your benefit, you can show them a different side of you and stand out from the crowd.