I hope everyone had a great holiday season and was able to decompress and enjoy some time with family. Unfortunately, the world did not turn back to normal when the clock struck 12 on New Year’s Eve and we continue to deal with the impacts of a pandemic. It’s very disappointing that activities over Christmas caused COVID-19 numbers to increase and we are back in another state of emergency and stay-at-home order to bring them back down. The businesses in our area are continuing to suffer and finding it harder to see the light at the end of the tunnel.
Uncertainty has defined the last nine months. As COVID-19 cases are once again surging across Canada, the economic optimism from the summer has been put on hold and businesses are now bracing for scaled-down operations and potential closures.
Once more as the pandemic wears on, it continues to exacerbate the digital divide present in the small and medium-sized business market, forcing companies to consider the technologies they have (or don’t have) in place. It’s clear digitalization is no longer a choice for businesses, it’s a necessity.
In a year where “unprecedented” has truly lost all meaning, how do organizations approach crisis planning moving forward? We have worked with countless organizations to plan, develop and test crisis communications plans leading up to 2020. Eight months ago, had you suggested a worst-case scenario that saw entire countries in lockdown, strained medical systems around the world and global-scale economic downturns and uncertainty, NATIONAL might have suggested that your test case crisis scenario was too extreme and far-fetched. However, here we are facing a real crisis that is so extreme it did not even make the list of possible planning scenarios.
Guest Blog by Jillian Harrington, Clearview Cottage Resort & Kawartha Chamber Board Vice President
With the pandemic, there have been many changes and adaptations for everyone in the past year, but a major change that holds a great deal of stress and anxiety is a work-life balance when stuck at home or “locked down.”
Having chosen this life many years ago and being raised in it myself, I figured I might be able to share some tips that have helped us over the years.
The Township of Selwyn along with the Kawartha Chamber of Commerce & Tourism invite you to participate in a two part webinar series: Greening Your Business: Cost Conscious & Sustainable Practices for 2021