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Canva 101: An Intro for Businesses

Canva Webinar Recap

On May 27th, the Kawartha Chamber in partnership with Digital Main Street, hosted ‘Canva 101: An Intro for Businesses’ a webinar that aimed to teach Canva in a relevant way to small business owners. Presented by acorn30, a digital marketing agency, the Digital Service Squad uses Canva for creating social media posts, frames for the FAQ Friday Videos, Event graphics, posters, logos and more!

Canva is a free and intuitive graphic design tool that is perfect for small business owners, it is great for creating beautiful and professional designs. Thousands of companies worldwide use Canva! This easy to use web base software can help ensure that the quality of your content is on par with the professionalism of your business.

Presenter Nicole Ho first welcomed everyone to the event before introducing the Chamber. Tracy Beverly, Member Relations Coordinator, then introduced the Chamber’s next event – Hop Around The Kawarthas on June 9th. Interested participants can sign up here.

Nicole then introduced acorn30. The agency helps B2B, industrial, and agricultural brands with their marketing strategy, lead generation, content marketing, and marketing automation.

Before demonstrating the uses of the tool, Nicole discussed Canva’s functionalities and how it can help you and your business. She answered the following questions to help get participants started…

Who’s It For?

Anyone can use Canva! There’s no special experience required, and its free version is sufficient for small businesses. Canva has paid versions in its Pro and Enterprise options, including additional tools such as brand kits and social media post scheduling.

What Does Canva Offer?

Canva has many design templates! Common uses are for designing Facebook and Instagram posts, posters, videos, and brochures. Alternatively, users can create designs with custom dimensions.

Examples of templates that Canva offers

Why Should Companies Use Canva?

Companies can easily create economical professional designs using Canva. The tool has a plethora of free designs, templates, and media all of which can be tailored to match a company’s branding. Because it’s collaborative, work teams can share and comment on designs within the platform, saving time on approvals and editing.

What Formats Will It Save In?

Canva can save your design in formats such as PNG, JPG, MP4 Video, GIF, and PDF.

I’m Not Good at Design. Should I Still Use This?

Canva has gridlines that help with placement and alignment of graphics and animated clips making it easy to make attractive professional designs. There is a graphic library, or users can upload their own images such as logos and product photos.

Canva has also written a blog of best practices and tips for using the tool, which you can find here.

 

Testing Their Knowledge!

With the answers to these questions and newly learned skills, participants in the webinar followed along the creation of a simple design. They were able to view and ask questions about Canva’s workspace to reinforce the knowledge they gained.

Participants followed along to the creation of this image.

The workshop was an excellent opportunity to introduce the tool to small business owners and refresh those already familiar with it! We look forward to seeing our members’ designs using the new tips and tricks they learned during the session.

For those who missed the webinar, you can check out the Chamber’s YouTube Channel to watch the event! Event slides can be found here!

This workshop was made possible thanks to the Ontario Digital Main Street Initiative that is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario and the Province of Ontario, in partnership with OBIAA and TABIA, delivered by the Kawartha Chamber of Commerce and Tourism and acorn30.

 

 

KCCT Original Blog

by Nicole Ho, Digital Service Squad

The Kawartha Chamber of Commerce & Tourism strengthens business, regional recognition and pride of place by serving our members and communities. Proudly representing members in Curve Lake First Nation and the municipalities of Douro-Dummer, North Kawartha, Selwyn & Trent Lakes. Through its many varied programs, events, and activities, the Chamber advances and promotes the well-being and interests of local businesses and the communities they serve.

Digital Service Squad
The Digital Service Squad is back and ready to serve you! They are able to help you with many different digital services, check out the new Digital Service Squad Menu, outlining everything the Squad can help you with! All the services are free thanks to the Ontario Digital Main Street Initiative, delivered by the Kawartha Chamber of Commerce & Tourism and acorn30. To learn more, please visit the website!