Digital Main Street – Digital Service Squad
Enhance Your Digital Presence
My name is Nuala and I am your Service Squad Member for Peterborough, Ontario. My role is to offer support to local businesses in order to help them navigate the digital realm and improve their online presence. This blog post is intended to give inquiring business owners like yourself a few quick, simple tips and tricks to help enhance your businesses digital presence.
Since Instagram and Facebook merged awhile back, it’s now easier than ever to link your social media accounts! If you post a story on Instagram, you can now choose to have it automatically uploaded to your Facebook profile as well. This change will make your online presence cohesive across platforms without taking up more of your precious time.
Promoting your business online can feel like a time consuming and daunting task. It seems like some businesses are putting out fun, informative posts – sometimes multiple times a day. This can be easily achieved by taking a bit of time once a week, once a month or whenever you find yourself feeling inspired. Instagram and Facebook now allow their users to schedule when they want to upload content and where they would like it posted. It’s as easy at that!
3.) Connect with Other Local Businesses
As a small business owner or entrepreneur, you know how impactful networking can be to your continued success. This is not any less true in the digital age. One of the easiest ways to do this is by re-sharing content on Instagram and Facebook via “Stories”.
Promoting other local businesses that you genuinely like is mutually beneficial – your audience gets introduced to a great service or product, and more likely than not the business that you’ve shared will give you a shout out too. Businesses helping businesses!
If you would like more information on how to improve your online presence, Digital Main Street is now offering The Digital Transformation Grant. This program gives brick and mortar businesses a $2,500 grant as well as valuable training, guidance, and support.
If you are interested in applying for the Digital Transformation Grant, please click here to sign up.
by Nuala Paluck, Digital Service Squad Member
The Kawartha Chamber of Commerce & Tourism strengthens business, regional recognition and pride of place by serving our members and communities. Proudly representing members in Curve Lake First Nation and the municipalities of Douro-Dummer, North Kawartha, Selwyn & Trent Lakes. Through its many varied programs, events, and activities, the Chamber advances and promotes the well-being and interests of local businesses and the communities they serve.
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