Hello fellow Kawartha Chamber members,
It has been such an amazing fall in the Kawarthas, I hope you were able to pause and enjoy the beauty of the season!
The climb towards normalcy has been slower than any of us had hoped, especially with the resurgence of positive COVID-19 cases this fall. On the bright side, children are back in school, in one capacity or another, which has allowed some improvements to productivity, and sanity, for some of us!.
As the days become shorter and perhaps less busy, we may start to have more time to work ‘on’ our business instead of ‘in’ our business. When the ‘day to day’ is so busy that we are consumed with only dealing with the ‘next thing’, it is hard to step back and focus on our business as a whole. One area that is more and more important is developing a strong online presence for our businesses, which may be daunting for some of us, including me! To help us with this, the Kawartha Chamber of Commerce has partnered with Curve Lake First Nation and municipalities of Asphodel-Norwood, Douro-Dummer, North Kawartha, Selwyn and Trent Lakes to launch the ‘Digital Service Squad.’ Funding was received from the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) for the Digital Mainstreet initiative. acorn30, a local marketing firm, was hired to implement the program.
This program is free to small businesses and provides amazing resources and one-on-one consultation with a marketing specialist to improve your online presence. Whether you are just getting your website or Facebook page up and running, or if you want to add e-commerce to your website, a blog post, or improve your internet searchability, this program is for you!
I personally sat down (virtually) recently with Alyssa from acorn30, to discuss our business and identify where we might make improvements. As someone with very little marketing knowledge, I found bouncing ideas back and forth with someone who knows marketing to be so helpful! After our 1 hour meeting, I had a list of tasks to start implementing to raise our online profile!
Some businesses may even be eligible for a grant for online enhancements! Take the opportunity to learn more about this program and how you can get involved. Don’t be scared or overwhelmed, there is a team to help you! For more information click here. Deadline to apply is November 30, 2020.
I wish you all the best in the coming months and remember to read your Kawartha Chamber e-blasts, newsletters and visit the website to stay in the loop!
– Tracy Logan, Board President
Kawartha Chamber of Commerce & Tourism