Uncertainty has defined the last nine months. As COVID-19 cases are once again surging across Canada, the economic optimism from the summer has been put on hold and businesses are now bracing for scaled-down operations and potential closures.
Once more as the pandemic wears on, it continues to exacerbate the digital divide present in the small and medium-sized business market, forcing companies to consider the technologies they have (or don’t have) in place. It’s clear digitalization is no longer a choice for businesses, it’s a necessity.
In a year where “unprecedented” has truly lost all meaning, how do organizations approach crisis planning moving forward? We have worked with countless organizations to plan, develop and test crisis communications plans leading up to 2020. Eight months ago, had you suggested a worst-case scenario that saw entire countries in lockdown, strained medical systems around the world and global-scale economic downturns and uncertainty, NATIONAL might have suggested that your test case crisis scenario was too extreme and far-fetched. However, here we are facing a real crisis that is so extreme it did not even make the list of possible planning scenarios.
Albert Einstein once said that in the middle of difficulty lies opportunity.
That notion could represent a modern theory of relativity during a global pandemic. Because we have all faced hardship in different ways—and to varying degrees—since the spring.
As Canadians across the country work to regain a sense of normalcy, we know that things will never quite be the same. But that can be a good thing, because it provides a rare opportunity to truly hit reset—as an economy and as a society.
5 Minutes for Business: Business As Usual
Article Courtesy of The Canadian Chamber of Commerce
‘Business as usual’ was a thing we used to hear people say. However, this edition of 5 Minutes for Business will help you to better understand just how unusual business has now become amid COVID-19, as well as what the new normal will look like.
Business as usual was a thing we used to hear people say.
Article Courtesy of: Canadian Chamber of Commerce
In today’s global world, systems are more interconnected than ever. It stands to reason then, if a pandemic strikes in one part of the world, the opportunities for it to spread are that much greater.
Pandemic Preparedness for Business
Should COVID-19 escalate in Canada, some of the things businesses need to plan for include: