Choose Local! Guest Blog written by Heather Watson, Creative Director of acorn30
The COVID-19 pandemic has made all business owners re-think how they do business. Whether it’s shifting production lines to manufacture PPE and Hand Sanitizer or creating an eCommerce store to sell products online – it’s been shapeshifting for many.
As we’ve been working to find ways to adapt to doing business in a safe manner, one area that still needs to be figured out are Trade Shows. In 2020, numerous trade shows and conferences were postponed or cancelled for the year. Plans had been too far along for many show organizers to be able to shift from in-person to online events; these things take one to two years to plan and it’s difficult to turn on a dime. Show organizers with a bit more run up time were able to shift to online events.
This January the Kawartha Chamber partnered with Selwyn Township to hold a webinar series called Greening Your Business! Environmental Programs Intern, Hillary Bradshaw and Climate Change Coordinator, Anna Currier of Selwyn Township along with our Membership Coordinator, Tracy Beverley, hosted two sessions surrounding topics to support small businesses in undertaking green initiatives.
Hello, fellow Kawartha Chamber members,
I hope everyone had a great holiday season and was able to decompress and enjoy some time with family. Unfortunately, the world did not turn back to normal when the clock struck 12 on New Year’s Eve and we continue to deal with the impacts of a pandemic. It’s very disappointing that activities over Christmas caused COVID-19 numbers to increase and we are back in another state of emergency and stay-at-home order to bring them back down. The businesses in our area are continuing to suffer and finding it harder to see the light at the end of the tunnel.
So what can we do?
Uncertainty has defined the last nine months. As COVID-19 cases are once again surging across Canada, the economic optimism from the summer has been put on hold and businesses are now bracing for scaled-down operations and potential closures.
Once more as the pandemic wears on, it continues to exacerbate the digital divide present in the small and medium-sized business market, forcing companies to consider the technologies they have (or don’t have) in place. It’s clear digitalization is no longer a choice for businesses, it’s a necessity.
In a year where “unprecedented” has truly lost all meaning, how do organizations approach crisis planning moving forward? We have worked with countless organizations to plan, develop and test crisis communications plans leading up to 2020. Eight months ago, had you suggested a worst-case scenario that saw entire countries in lockdown, strained medical systems around the world and global-scale economic downturns and uncertainty, NATIONAL might have suggested that your test case crisis scenario was too extreme and far-fetched. However, here we are facing a real crisis that is so extreme it did not even make the list of possible planning scenarios.