March 23, 2021 the Kawartha Chamber of Commerce & Tourism was pleased to have guest speaker Sharon Worsley, Senior Manager Chamber Success, for the Ontario Chamber of Commerce. This Professional Development webinar was sponsored by Lynn Woodcroft, Sales Representative Royal LePage Frank Real Estate.
One of the benefits of working for a local business or organization is the workplace culture and environment. Rather than just another number in a large corporate machine, each employee is acknowledged and treated with care. Often being part of a local business feels almost like an extension of your family and many business owners are proud to have curated a positive work environment that results in happy, loyal and hardworking employees. Although working from home has been a difficult adjustment for many during the COVID-19 pandemic, learning how to maintain this positive work environment virtually can be even more daunting. The Kawartha Chamber wants to help! We have identified 3 key elements that help translate your work environment into a virtual setting!
If you’re running a small business without any formal marketing training, you might not think in terms of a sales funnel. But, with today’s online research and buying, it’s important that you understand the basics of a sales funnel and how you can build one. Without that knowledge, it’s impossible to know what’s working and what’s not. (more…)
The sales funnel is a critical part of your business, even if you don’t view it as such. Understanding what it is and how yours works can also improve your sales and help eliminate inefficiencies. When you understand the buyer’s process, you can begin to tweak it in your favor. (more…)
If you’re online for business, you’ve likely been told to engage and be human. But what does that look like? And can you do it wrong? Yes, you can but it’s also easy to avoid these common mistakes.
Not knowing your audience. Humanizing your brand online is easy if you know who you’re talking to. If you try to be all things to all people, you’ll find connecting and engaging to be a lot harder than it needs to be. Analyze your demographic. Where are they? What platforms are they on and what do they like to do there? Knowing these things can ensure you reach them where they are in a form they’ll enjoy. Speaking of which…
