If you’re online for business, you’ve likely been told to engage and be human. But what does that look like? And can you do it wrong? Yes, you can but it’s also easy to avoid these common mistakes.
8 Common Mistakes Businesses Make Trying to Engage Online
Not knowing your audience. Humanizing your brand online is easy if you know who you’re talking to. If you try to be all things to all people, you’ll find connecting and engaging to be a lot harder than it needs to be. Analyze your demographic. Where are they? What platforms are they on and what do they like to do there? Knowing these things can ensure you reach them where they are in a form they’ll enjoy. Speaking of which…
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