If you’re running a small business without any formal marketing training, you might not think in terms of a sales funnel. But, with today’s online research and buying, it’s important that you understand the basics of a sales funnel and how you can build one. Without that knowledge, it’s impossible to know what’s working and what’s not. (more…)
The sales funnel is a critical part of your business, even if you don’t view it as such. Understanding what it is and how yours works can also improve your sales and help eliminate inefficiencies. When you understand the buyer’s process, you can begin to tweak it in your favor. (more…)
If you’re online for business, you’ve likely been told to engage and be human. But what does that look like? And can you do it wrong? Yes, you can but it’s also easy to avoid these common mistakes.
Not knowing your audience. Humanizing your brand online is easy if you know who you’re talking to. If you try to be all things to all people, you’ll find connecting and engaging to be a lot harder than it needs to be. Analyze your demographic. Where are they? What platforms are they on and what do they like to do there? Knowing these things can ensure you reach them where they are in a form they’ll enjoy. Speaking of which…
As a small business owner, your reputation is everything. It will make or break your business. Warren Buffet understood the value of a good business reputation when he said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Whether you are a new business looking to build your reputation, a seasoned business needing to do some reputation management, or if you simply want some ideas to get your business name out there, here is a list of ways you can positively build your business reputation:
L-R Madeleine Hurrell, Mallory Graham, Heather Watson and Matt StimpsonWe hosted a Business Owners Sharing Solutions (BOSS) breakfast on March 20th with a panel of local business owners. At this session, our panel discussed how businesses can generate sales with social media and online marketing!
