Kawarthas Northumberland invites local businesses to be involved in Canada’s first ever waterway “Trail Town” program. This program will feature the Trent-Severn Waterway National Historic Site of Canada as the trail.
Similar programs elsewhere have created trail-friendly towns that successfully entice trail tourists into local business districts, generating millions of dollars in sustainable economic growth for small businesses.
“Benefits for participating businesses include the opportunity to increase revenue by engaging relatively low-impact trail visitors,” said Brenda Wood, Executive Director for Kawarthas Northumberland. “Participating businesses receive guidance on how to better serve paddlers, boaters, and land-trail users who seek to enjoy areas within two kilometers of the Trent-Severn Waterway. We provide a kit that includes trail information and history as well as a decal for their window, and an opportunity to participate in related retail promotions and tourism marketing as a Trail-Friendly business.”
Thus far, the communities of Campbellford, Hastings, Lakefield, Buckhorn, Lindsay, Bobcaygeon, Fenelon Falls, Coboconk, Rosedale and Kirkfield have confirmed interest in becoming designated as Trent-Severn Trail Towns.
Businesses within these communities can apply for “Trent-Severn Trail Friendly” designation. The program is voluntary and has criteria, including that staff be familiar with the waterway, provide friendly customer service, be knowledgeable of other businesses along the waterway, and maintain trail-friendly information. The program is intended to help local businesses serve trail users and to encourage trail users to patronize the businesses that participate. There is no cost for businesses to participate.
Interested businesses can contact email@example.com for an application.